When you go to the grocery store and pick up a boring notebook for your child, they are not going to be very grateful. The notebook might be functional, but a child does not think of it as a gift. Here at Frecklebox, we change that. Our notebooks (and all other awesome products) are personalized by you. When your child sees their name across the pages of a notebook or storybook, it changes how they feel about the product. All of the sudden, it is their notebook, not just some notebook from the pharmacy. Personalization gives the feeling of true ownership, and when people take ownership of something, most of the time they will treat it with care. Personalization, in my humble opinion, rocks.